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Do You Know an Anxious Child? Anxiety is an emotion that can negatively affect mental health, well-being and ability to achieve. It is the most common mental health condition in young people. 

The number of children with anxiety is growing. In Britain, the NHS has recorded the highest number of children being treated for mental health issues with anxiety problems contributing to around 20% of these cases. 

This online programme is designed to lift the heavy weight of anxiety from your family so that your child can thrive and grow into a confident young person. 

If you want to see your child become free of anxiety, read on...

The Overcome Anxiety Programme offers 10 weekly videos for your child to follow. Every video has a strategy to learn that helps to manage anxiety. It was developed by the creator of NLP4Kids©, Gemma Bailey. 

The videos are released on a secure, online platform where you will receive an individual login. There are worksheets to download and use. All comments added to the platform are carefully moderated by our team who are safeguarding qualified.

Buy today and your first video will be instantly accessible in the online platform

The videos are released once a week and are between 40 mins and 1 hour in length. You do not have to watch them with your child but many parents have done so and found the strategies helpful to learn for themselves too!

There are many types of anxiety that can affect a young person including:

Social anxiety - This programme helps young people to develop the confidence they need in their communication.

Separation anxiety - Young people learn to trust and rely on themselves using positive and powerful internal self-talk.

School anxiety - The programme creates curiosity for learning and helps young people to mentally rehearse facing difficult situations.

Phobias such emetophobia (the fear of being sick) - Using effective and powerful mental imagery, the programme addresses old phobias in ways that will have your child laughing in the face of their fears.

21-day money-back guarantee & 12-months access licence👌

Your access is contingent upon your child behaving respectfully when on our platform. 

Any comments made by your child that are verbally abusive or constitute bullying or harassment will be deleted and your access will be revoked without refund. 

Any assessments provided are not a substitute for a medical diagnosis. 

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You can change your settings at any time, including by withdrawing your consent, or by clicking on the cog icon in the bottom right-hand corner.

The Overcome Anxiety Programme was designed as a university lead study into the effectiveness of the programme for anxious children ages 7-11 years. The research results are below. Additionally, you can learn about the pilot programme and read the responses from parents and children.  

The videos have been designed using strategies from CBT (cognitive behaviour therapy) and NLP (neuro linguistic programming) which are delivered in a fun and comprehensible way. 

Imagine your child's favourite YouTuber, a Bitmojo character popping up with advice, clips from their favourite Disney movies, live animations and of course a cheeky crow making everything they learn slip in without any hard work, whilst they are busy being entertained!

Our 2022 Study Results

In 2022 Forty-nine anxious children aged 8-11 years, spanning UK school year groups from year 3 – year 7 were recruited via the Meta social media platform and the NLP4Kids© database. The study was open to those with a diagnosed learning challenge, a diagnosed mental health condition and to those currently receiving help with their mental health. 

22 children were randomly allocated to Group A (the intervention group) who received the NLP4Kids Overcome Anxiety Programme and 29 were randomly allocated to Group B (the control group) who did not receive the programme. The study took place online. Group A and B started with similar anxiety levels (when measured at time 1) but Group A experienced a statistically significant decrease in their anxiety levels after the programme (time 2 - measured after 10 weeks) compared to Group B's anxiety levels which remained unchanged. 

The Time-1 RCADS-25 scores showed that 6 children had borderline clinical depression (all in Group B) and further 6 had clinical depression (3 of which were in Group A). The Time-2 RCADS-25 scores showed 2 children had borderline depression and 3 children reached the threshold for clinical depression. All 5 of those children were in Group B.

The study echoes the warnings from previous research regarding unattended anxiety in children, since over 40% of the 29 participants in Group B participants experienced their anxiety becoming more severe between Time-1 and Time-2. Group A, however, benefitted from 90.90% of participants experiencing a reduction in their anxiety scores from Time-1 compared with Time-2.

The mean anxiety scores in Group A reduced by 16% from Time-1 compared with Time-2 (which is a statistically significant amount), whilst the mean anxiety scores in Group B reduced by only 2.6% from Time-1 compared with Time-2 (which is not a statistically significant amount).

I'm Gemma Bailey, a qualified nursery nurse, designated safeguarding lead and the director of NLP4Kids - a company dedicated to helping children schools and families with mental and emotional well-being issues that I created in 2007. I coach children in one-to-one sessions using NLP (neuro linguistic programming - an alternative to interventions such as CBT) to help them with anxiety-related problems such as the ones listed below...

I'll be your host in the 10 overcome anxiety videos - with the occasional, unexpected visit from my cat, Hindsight 🐈‍⬛


What age group is this suitable for?

The programme was designed for 7 - 11-year-old children. Children as young as 6 years would likely find value in the programme but this has not been scientifically tested. The programme may be suitable for children older than 11 years if they are younger in their maturity and development. 

Is this suitable for all genders?

The programme is suitable for children of all genders but doesn't target gender-based issues in any way. 

How can I get my child's anxiety levels measured?

Before starting the programme, you will be given the option to upgrade your licence to include a questionnaire that measures anxiety and depression levels. This is a scientifically validated measure that can help to indicate whether a child has borderline or clinical levels of anxiety and/or depression. We can complete the questionnaire again after your child has finished the programme to give you an idea of their progress. 

Can children with ASD, ADHD and other spectrum disorders participate?

The programme is not specifically created for children with spectrum disorders, however, there were many involved in the study who met this criterion and reported positive results. 

Can we use this programme whilst on a waiting list with CAMHS / CYPMHS?

Yes, you can. We would always recommend that you pursue bespoke support and if you require one-to-one support more urgently than health services can provide, you can reach out to me directly and I can tell you more about the sessions I provide. This programme is not a substitute for therapy and is not suitable for major or complex mental health problems. Please contact me if you want to discuss any concerns. 

Should I watch the videos with my child?

You can watch the videos with your child but you do not have to. The steps are simple to follow and they should remain engaged throughout.

Will this work for every child?

No, not all children will engage with this format. However, you should avoid judging this by how engaged they were with online learning during lockdown! Firstly, your child will have matured since then and secondly, this is much more fun!

How does the money-back guarantee work?

You have 21 days to participate in the 3 videos that are released in that time. If your child doesn't enjoy the programme or feels they have not learned anything helpful, I'll give you your full money back, no questions asked. There are no refunds after the 21-day access period is passed. 

Why do we only have 12 months of access?

The programme is designed to be a weekly intervention, however, I noticed that life happens and sometimes weeks get skipped. 10-week access was often not long enough for those involved in the study. By offering a year's access, you have time to repeat the programme if necessary, but there is also a little bit of pressure to work through it with consistency and make the most of it before it is gone. 

I have two children, do I require two licences?

Only if you want them to have their own logins, in which case, change your order quantity on the order page to the number of licences/logins you require. You will initially only receive only one login as we will need a different email address for any additional accounts. Please email this to [email protected] and we will get it set up as soon as we see your message. Alternatively, you can make two separate purchases using different user emails. 

Can I change the login to my child's own email address?

You can change account names, passwords and email addresses once you have signed up. You can later change the login details to your child's own email address if you wish to do so.

This video explains (in simple terms) the results of the pilot study of the NLP4Kids overcome anxiety programme. The latest study is not yet completed but when the data is ready to be published, it will be uploaded here. This is likely to happen in the summer of 2023. 

What Happens Next?

Go ahead and purchase the overcome anxiety programme using one of the red buttons on this page. You will be offered the option to upgrade to access our anxiety and depression assessments (more information about these coming up on the next page.) When your transaction completes, you will be sent your platform login, where you will find video 1. 

Please note the following:

1. Your platform login will be sent via email from [email protected] It may take up to 15 minutes to arrive depending on your email server speed. 

2. The login email may land in your 'other' or spam folder by accident. Please check before contacting support as it will likely go to the same place if we resend it!

3. The login email contains a link to your platform access. Please retain this in case you need to reset your password in the future. 

4. If you change the platform email address, please make a note of what you changed it to!

5. Video 1 is in the platform waiting for you to get started. The subsequent videos will be released on the same day of the week at roughly the same time of day as you originally signed up. 

Please encourage your child to participate further by leaving their comments and questions. We will always respond to them and send encouragement. 😊 

Please do not let the cost get in the way...

If you would like your child to have access to this programme but do not have the spare funds to purchase it, please talk to me. 

My not-for-profit company, Superheroes, may have funds available to pay for your child's place. We will ask you to give us some information to check your eligibility criteria and we will always help you if we can.


Are you in a position to gift a licence to someone else?

If so, go ahead a make a purchase, then let me know you that would like to pay-it-forward. We will hold the funds in superheroes as a charitable donation. Then, the next time we are asked to offer a free place to someone, we can say yes. 

Made with LOVE in conjunction with NLP4Kids© 2023